Do You Want Readers?
That’s why you need an author platform.
Most new authors assume that if they write it, readers will purchase.
Nothing could be further from the truth.
Platform building starts early, even before the book writing begins.
The most overlooked piece of the writing/publishing book journey is author platform building.
Entrepreneurs get excited about their ideas and start writing with no thoughts about who will buy their book.
An author platform requires that you identify your niche audience, brand, and messaging, and then test on your potential audience. This is a trial-and-error process that requires you to understand the inner workings of building content, social media, email, and media, as well as how they all fit together for a successful book launch.
Juliet Clark ~ Book Publisher